PROSPECT
About gamification
# 1 AMONG TEAMS IN THE GAMIFICATION OF EDUCATION
2019 – HSE [HSEonline Challenge]
# 1 AMONG INNOVATIVE EDUCATIONAL PROGRAMS - INNOVATION IN EDUCATION 2019
Games know how to get us interested.
We can use this in business.
Gamification is the use of game elements in a non-game context to achieve a specific goal.
During the game, we feel joy and fun, experience interest, and get positive emotions.
To do this, games use certain tools and technologies.
By bringing these tools to business, we achieve a similar effect for our audience - customers or employees.
Indicators of the gamification effectiveness
6%
average conversion to purchase from the game
27%
of the game participants share it with friends
62%
increase in employee productivity
269%
increase in employee engagement in corporate training
A few key questions about gamification:
01
Is gamification necessarily about creating games?
No. Although gamification uses the same tools as games, they are used in a non-game context — to increase sales, increase customer loyalty, and improve employee productivity.
For example, game simulators are not games, but educational applications that allow you to work out knowledge in practice in an fun way.
02
I work in a serious business field with little space for "fun". Is it acceptable to use gamification in my case?
Yes. Gamification is primarily about developing attractive and effective solutions based on the natural human desire for pleasure.
Game mechanics perfectly motivate us to purchase certain products, help us learn knowledge and achieve working KPIs.
Yes, many game solutions do bring fun and pleasure, but gamification is only a tool for solving business problems, not a goal.
03
Gamification can only be applied online?
No. Gamification is a technology that is independent of any form or platform.
You can use game mechanics to increase sales at a conference, to rally a team at a corporate training, and to practice knowledge in an offline course.
Do you want to talk about the opportunities for your business?
Leave a request and we will contact you as soon as possible.
Study the cases of companies that are already successfully solving their tasks using gamification
Investment game "Deposit" for Sberbank CF
Online game in the format
of a mobile app for
iOS and Android
A simulation game for the HSE international course
Online game in the web application
format with mobile adaptation
A simulation game for the HSE international course
Online game in the web application format with mobile adaptation
Interactive practical courses for the Republic of Bashkortostan
SCORM-courses with practical exercises
and professional voice guidance
Interactive practical courses for the Republic of Bashkortostan
SCORM-courses with practical exercises and professional voice guidance
Online game for the stage of the International Olympiad of Sberbank CF and Foxford
Online game in the web application
format with mobile adaptation
Online game for the stage of the International Olympiad of Sberbank CF and Foxford
Online game in the web application format with mobile adaptation
Game programs for educational institutions in Moscow
Development and implementation of
educational programs using offline
and online game mechanics
Game programs for educational institutions in Moscow
Development and implementation of educational programs using offline and online game mechanics
Scalable gaming tutorials for Sberbank CF
Business games and software for their
implementation, employee training
Your project could be here, but we have yet to implement it :)
We look forward to working with you!
Konstantin Klimentyev
Commercial Director of Prospect
+7 (925) 868-02-02
klimentevkd@teamprospect.ru
Moscow, Kutuzovsky ave. 32
cooperation@teamprospect.ru