PROSPECT
Gamification in Marketing
# 1 AMONG TEAMS IN THE GAMIFICATION OF EDUCATION 2019 – HSE [HSEonline Challenge]
# 1 AMONG INNOVATIVE EDUCATIONAL PROGRAMS - INNOVATION IN EDUCATION 2019
We will increase the marketing indicators of your business through gamification
We will study your marketing system in detail, together we will set goals for the implementation of the project
We will select the optimal gamification format, agree on the budget and project deadlines
We will write the full script and content of the game, work out the game mechanics and design
We will develop a game in the format of a web or mobile application, and conduct testing
We will transfer the intellectual rights to the project to you, and we will accompany it until the end of the campaign
The correct gamification format
is the key to successful solution of the marketing task
See how we can solve your task
Or leave a request, and we will do everything for you.
Marketing tasks
and suitable solutions for them
Marketing task
Suitable solution
Increase the conversion to purchase
Raise the average check
Increase the average number of purchases
Increase customer loyalty
Involve the client in communication with the brand
Increase brand awareness
Our projects in marketing
Investment game "Deposit" for Sberbank CF
Online game in the format of
a mobile app for iOS
and Android
A simulation game for the HSE international course
Online game in the web application
format with mobile adaptation
A simulation game for the HSE international course
Online game in the web application format with mobile adaptation
Your project could be here, but we have yet to implement it :)
Gamification is a new trend in marketing
Game marketing works thanks to the widespread adoption of computer and mobile games
$1,7 billion
volume of the Russian gaming industry
11th place in the world
1 st place in Eastern Europe
23% growth versus 13% worldwide
$4,8 billion
volume of the Russian gaming industry by 2022
Games attract a young, solvent audience to brands
18-35 years old
age of the audience of games
42,7 thousand rubles
average income of the game audience per person
More than half of the population is used to spend time playing games
58%
of Russians play certain genres of games
68%
of players are over 18 years old
Indicators of the gamification effectiveness
6%
average conversion to purchase from the game
27%
of game participants share information about it with friends
54%
of users desire to register and / or get a discount on the company's products
We look forward to working with you!
Konstantin Klimentyev
Commercial Director of Prospect
+7 (925) 868-02-02
klimentevkd@teamprospect.ru
Moscow, Kutuzovsky ave. 32
cooperation@teamprospect.ru